Erlich Transcultural Consultants

21241 Ventura Boulevard #193

Woodland Hills, CA 91364

Phone: (818) 226-1333 Fax: (818) 226-1338

Andrew Erlich, Ph.D.

Since 1979, Andrew Erlich, Ph.D. has been generating excitement and action in the field of multi-cultural research, consulting and training by presenting his insightful ideas to audiences around the world. His experience has focused on the Latino, African American, Korean, Japanese, Chinese (Mandarin and Cantonese), Filipino, Vietnamese, Asian Indian, Arab and Native American communities.

His clients include GlaxoSmithKline, Microsoft, J.P. Morgan Chase, American Airlines, U.S. Centers for Disease Control and Prevention, National Institutes of Health, the Mayo Clinic and the American Cancer Society.

He has authored articles for the Los Angeles Times, Adweek Magazine, Los Angeles Magazine, Advertising Age Magazine, Marketing News and Quirk’s Market Research Review. He has contributed material to Forbes, USA Today, New York Times Magazine and Newsweek. Dr. Erlich is a member of the Advisory Board for Urban Call, a trade magazine for urban retailers.

Andy’s first publication, Exploring Culture: Cultural Overviews and Insights, is currently being updated and will be published next year. His new book, Selling to Latinos, is currently in pre-publication.

Dr. Erlich has his M.A. and Ph.D. degrees in Clinical Psychology. A Cum Laude graduate of the University of Texas, he was raised in El Paso, Texas, speaking Spanish and English. A member of the American Marketing Association, he is also a member of the American Psychological Association, the Society for the Psychological Study of Ethnic Minority Issues and the Society for Intercultural Education, Training and Research.